June 12, 2015 From Customer to Brand Ambassador View Sherry Brucks Westchester Community College Grow Conference Presentation, May 1st, 2015. What does it take to not only get new customers, but convert them to loyal brand ambassadors who do the selling for you? The first step is understanding how your brand is perceived in the context of the competitive alternatives. With this in mind, make sure your brand position is meaningful to your target audience and identify the best method to reach them, and how to hit their hot buttons. Only at this point will they comment, share, like, pin, retweet, snapchat, review! Join this workshop and you’ll leave with a clear outline of the steps to create a brand strategy and messaging plan.
March 11, 2015 The Rebranding of Snow THE CHALLENGE: “Snow” has a terrible online image with negative reviews in all media outlets—traditional and digital. Overwhelmed by the negative publicity Snow came to Harquin desperate for a rebranding & image strategy. Find out what happens next!
August 19, 2014 Prime Tourist Season For Hudson Valley Tourism Hudson Valley Tourism (HVT) is a 10 county cooperative formed 25 years ago to position, brand and market “The Hudson Valley” as a top tourist destination for the New York, East Coast and International target.
February 5, 2014 Superbowl Sunday Well it's now 3 days post Superbowl Sunday and 2 snowstorms later. Everything about the Superbowl fascinates me. From the pre-game hype to the actual game, to the ads, to the post-game hype. It's really a seminar in how to create an amazing brand through an event
January 7, 2014 Harquin produces Successful 4th Annual Ring in the New Year at Noon Over 1,200 revelers gathered in the atrium of New Roc City for the fourth annual Ring in the New Year at Noon on Tuesday, December 31. With Master of Ceremonies Jimmy Fink of 107.1 The Peak, New Roc City hosted the end-of-the-year celebration in a Times Square-simulated atmosphere complete with fun-filled family activities and an indoor balloon release at the stroke of noon.
December 17, 2013 Top Social Media Mistakes for 2013 All companies want social media buzz but not all buzz is created equal. The top social media mistakes of 2013 infographic was provided by Aria Cahill.
November 22, 2013 Sherry Bruck participates in Branding in a Digital World Panel Branding experts Brett Collins of Counterspace, Chris Dessi of Silverback Social, Sherry Bruck of Harquin Creative & the Digital Arts Experience team gathered for an evening of wine, invaluable information, hors d'eouvres, making friends & forming alliances while unraveling the mystery of branding in today's day and age.
November 14, 2013 A Good Party Can Be Messy I’ve seen businesses that have no website presence on the internet at all, fret over every last detail before launching, wasting months of valuable time. No matter how we encourage them to pull the trigger they just can’t do it. Why? One reason is that most people still equate a website to a printed brochure. They feel they only have one shot to get it right, then it goes up and the whole world is there gasping with amazement. If there is anything wrong there is no chance to fix it.
June 13, 2013 Grand Market has Grand Opening on June 1st Harquin designs brand identity for the New Rochelle Downtown Grand Market which opened Saturday, June 1st to hundreds of visitors and to more than two dozen vendors.
May 23, 2013 Are You Spreading Yourself Too Thin? Not everybody will care about what we have to say or sell, so we shouldn’t try to reach everyone. The odd chance that someone who doesn’t care will tell someone who does care is too random to take the chance and spend the money.
May 23, 2013 3 Tips to Remember When Designing a Website It may seem elementary, but many people get caught up in the hoopla of the latest and greatest flashy functionality and forget that at the end of the day it's all about the visitors and giving them what they are looking for.
April 23, 2013 A Castle Fit for a King! The other day a prospect called us and asked for a proposal. He had engaged a pr firm who was getting him exposure in the press, but if you googled his name, nothing came up. He wanted a price quote to do SEO for his website. No problem, right? Here’s the catch: We checked out his website, which was comprised of a few pages of nice photos and a few short paragraphs of copy. The structure and foundation weren’t set up for optimal search.
March 27, 2013 Hudson Valley Tourism Marketing Awarded to Co-Communications & Harquin Co-Communications, Inc., a full-service marketing communications firm with offices in Mount Kisco, Manhattan and Hartford, Conn., was selected as the Hudson Valley Tourism agency of record. The firm will partner with Harquin Creative Group, an award-winning branding agency, to promote the Hudson River Valley region as a leisure and business destination.
March 26, 2013 Back In the Day You Sat in the Back Back in the day, if you didn’t want to pay attention, you sat in the back. Now this multi-tasking is so widespread, even professionals who should know better feel so self-important and entitled that they carry on with their business right in front of your face.
March 21, 2013 Are You Making Your Members Work Too Hard? Ever notice how the entire planet seems to be in a “do it yourself”, “find it yourself”, or “learn it yourself” mode? In lieu of the traditional customer service mentality, businesses and organizations now expect us to use their blogs, FAQs, and help links to figure everything out for ourselves, and get impatient when we don’t.
February 28, 2013 The iPad—The Perfect Vacation Tool Many people tend to get intimidated by technology and change. They think they need to take special classes or have certain skills. What most don't realize though, is that using technology is as easy as getting cable tv. Simply think about making the things you're already doing, faster and more convenient. Like planning and taking a vacation! Fred and I visited Asheville, NC this past summer and we were an interactive ad campaign for how to use an ipad or iphone on vacation.
January 12, 2013 3rd Annual Ring in the New Year at Noon Event Draws 1,500 Revelers Nearly 1,500 revelers gathered in the atrium of New Roc City for the third annual Ring in the New Year at Noon on Monday, December 31. With Master of Ceremonies Jimmy Fink of 107.1 The Peak, New Roc City hosted the end-of-the-year celebration in a Times-Square simulated atmosphere complete with fun-filled family activities and an indoor balloon release at the stroke of noon.
November 30, 2012 Harquin Produces Video for UBS to Demonstrate Revolutionary Cocoon System The “cocoon” system has quickly become the “Gold Standard” of high-rise construction protective systems, endorsed by the top executives in the field of construction around the world. Believing that a picture is worth a thousand words, Chris Evans, Chief Engineer of Universal Building Supply (UBS) hired Harquin to write and produce a documentary-like video to efficiently demonstrate the application process of the cocoon, step-by-step. The video will be used to explain the cocoon to prospective and current clients including Tishman, Turner, Bovis, Lend Lease, et al. The film was directed and edited by Carl Pagano; Barry Gerber, Videographer.
September 13, 2012 You Don't Have Time for Facebook? Really? Recently and numerous times I've had friends say to me that "I don't have time to Facebook", or "I don't need to Facebook. I have enough friends". I listen politely and nod as I don't want to come off as the crazy Facebook advocate, because while I'm on Facebook I don't consider myself a fanatic.
September 11, 2012 #NeverForget911 Poignant simple post from Fred on the 11th anniversary of 9-11.
August 17, 2012 Logo Chosen for New Rochelle's 325th Anniversary The logo competition was a collaboration between the City of New Rochelle and the New Rochelle Council on the Arts, with the selection made by a jury of professionals that included artist and educator Alexi Brock, who is a member of the Municipal Arts Commission; Katrina Rhein, Director of the Castle Gallery at the College of New Rochelle and a member of the New Rochelle Council on the Arts; Sherry Bruck, President and Creative Director of Harquin Creative Group; and internationally acclaimed 3-D pop artist Charles Fazzino, whose Museum Editions Studio is in New Rochelle, as well as Marianne Sussman.
August 1, 2012 Married for 29, in business for 20 When Harquin Creative Group Creative Director Sherry Bruck and her husband, Vice President of Business Development Fred Bruck, leave the Sanborn Map Building in Pelham around 5 pm each day, their 8-year-old Wheaten terrier/“team motivator,” Dewey, is the only part of work they bring home with them.
May 22, 2012 Harquin's Facebook Scorecard Everyone is jumping on the Facebook bandwagon because it’s free and easy to use. It seems like a no brainer to ride the wave, but if you are a business or a personal brand make sure you have a strategy and something relevant to say.
May 17, 2012 Monroe Colleges New Admissions Recruitment Video Monroe College's new admissions recruitment video does a fantastic job of presenting an authentic brand experience to their target audience. Prospective students can be confident that "It's Real."
April 20, 2012 Sherry Bruck honored as an EWGA “Women Who Lead Volunteer” Sherry Bruck is one of 10 women honored nationally for making a difference in their EWGA Chapters – of which there are 125 throughout the United States, Canada and Italy – by achieving results through outstanding volunteer performance.
January 15, 2012 Harquin provides Girl Scouts Heart of the Hudson website with New Look & Functionality Girl Scouts Heart of the Hudson, Inc. (GSHH), has unveiled its updated council website which is designed to be user-friendly for all who visit. The website’s graphics feature contemporary images of Girl Scouts in action as well as providing viewers a taste of the historic and natural attractions to be found throughout the Hudson River Valley.
January 3, 2012 New Roc City "Rings in the New Year at Noon There was no need for kids to stay up until midnight as Jimmy Fink rang in the New Year early with the countdown to noon complete with a thrilling balloon release that covered all three floors with festive, brightly-colored balloons. Families were invited to spend the rest of the afternoon at New Roc’s complex to complete their fun-filled New Year’s celebration.
September 30, 2011 Pelham Patch feature: The Secret of Our Success Secret of Our Success: Sherry and Fred Bruck
These agency co-founders seek to increase a brand’s relevance to its target audience, ensuring that organizations rally around that brand's message, delivering it in unexpected ways that get attention.
July 28, 2011 Dewey Sings Having our dog Dewey at work every day has unexpected perks. When things get tense we can take a walk or I can look at his fuzzy face and relax. But this takes the cake. Anyone who knows Dewey, knows he's not just a dog. He is a member of the Bruck pack. Here he is singing as my cellphone rings. It's usually the only way I know someone's calling!
March 29, 2011 Meet Me on the Green Sherry Bruck, president of Harquin and EWGA Westchester, NY, speaks on how to use Golf for Business on March 2nd at MasterCard Worldwide with fellow board members, Vice President, Hilary Tuohy and Marketing Chair, Grace Cantwell.
March 23, 2011 Hudson Valley Economic Development Center Launches new campaign A cooperative marketing campaign to reinforce the Hudson Valley region as the East Coast Silicon Valley for biotechnology companies. The Hudson Valley is a home for more than 60 biotech and pharmaceutical companies that employs thousands of educated local residents. The sector was named and branded by Harquin and Co-Communications.
March 14, 2011 BBBS Behind the Scenes Almost three years ago we embarked on what would be the biggest and most creative project Harquin had ever handled. A tv spot for Big Brothers Big Sisters that stretched a budget beyond capacity and pushed everyone involved to do more for less.
January 10, 2011 Harquin & Co-Communications launch First Annual "Ring in the New Year at Noon" Event Nearly 1,000 revelers gathered in the atrium of New Roc City to Ring in the New Year at Noon on Friday, December 31. Emceed by Jimmy Fink of 107.1 The Peak, New Roc City hosted the end-of-the-year celebration in a Times-Square simulated atmosphere complete with fun-filled family activities and an indoor balloon release at the stroke of noon.
January 9, 2011 Analyzing Myself, Analyzing My Game I love playing golf for many reasons. Sometimes I play for fun and just the love of being outside, hitting the ball and being with friends. Often I compete, which is the real measure of what I am made of on and off the golf course.
December 17, 2010 Creating Buzz Westchester Business Journal article on Social Media Usage
by Kelly Liyakasa
November 1, 2010 Harquin & Co-Communications create NY BioHud Valley brand Branding the Hudson Valley Economic Development Corporation will help solidify the Hudson Valley as the epicenter for biotech and innovation. Harquin and Co-Communications collaborate to name and design the logo for the newly branded region.
August 1, 2010 Sherry Bruck participates in Business Triathalon panel The Business Council of Westchester held its first annual Business Triathlon where attendees had the opportunity to discover how the BCW can help them grow, learn tactics for getting ahead now, and connect with prospects in an informal setting.
June 5, 2010 Sherry Bruck named president of EWGA Westchester, NY Sherry Bruck, President and Creative Director of Harquin Creative Group in Pelham, has been named the president of the Executive Women's Golf Association, Westchester, a not for profit organization that provides women the opportunity to gain proficiency in the sport of golf among other business women.
April 5, 2010 WBJ / The advantages that playing golf has on business Feature on EWGA, Westchester. Golf is really skills for life. Your strategy and course management and learning how to recover are really skill for golf but are also the same skills you need for life and business.
July 1, 2009 Fanshawe Alumni Magazine feature Marketing Communications at the Speed of Light. Shortly after graduation, Sherry (Shibley) Bruck (Advertising Art 82) took her Fanshawe credentials to NYC where she worked at a variety of boutique design firms before starting her own freelance business in 1987.
May 30, 2009 BBBS campaign launch featured on WPIX Harquin launches a statewide campaign for the Children of Promise Big Brother Big Brothers Big Sisters was launched at Morton's Steakhouse in Brooklyn, NY. Campaign director, Cynthia Graham, co-hosts the WPIX morning show.
May 30, 2009 Harquin launches NYS BBBS Event in Brooklyn Harquin launches a statewide campaign for the Children of Promise Big Brother Big Brothers Big Sisters was launched at Morton's Steakhouse in Brooklyn, NY. Brooklyn's Neighborhood Journal covered the event. View the broadcast.
December 4, 2008 Sherry Bruck and Susan O'Dowd Win Xcel Cup Sherry Bruck, President of Harquin Creative Group , and Susan O’Dowd were awarded the first Aetna MVP award at the Executive Women’s Golf Association.
July 16, 2008 Harquin Designs the WLS bookmobile The handicap-accessible bookmobile will be used to bring books out to public venues across Westchester County to encourage more people to read.
December 20, 2007 Spending Your Website Dollars Wisely Nonprofits need to be fiscally responsible to their donors. But cutting costs shouldn't come at the expense of communicating effectively. What's more, in a time of ever-expanding media choices and niched ways to reach your target audience, using marketing dollars wisely is getting tougher. No surprise, then, that the Web site which not too many years ago was considered a frivolous add-on is now the centerpiece of any organization's communications strategy — or should be.
October 23, 2007 Forbes.com How to Beg For Your Job Back
April 20, 2007 Estimates vs. Proposals Proposals and estimates. It's surprising how often these terms are confused when you're dealing with creative/marketing agencies. Knowing which is which will improve communications and get you what you need more effectively.
March 23, 2007 Planning for a new logo identity Logos look easy to do. Some stylized type, an illustration, and you'’re done, right? Not quite. Logos are a designers’ toughest assignment because a logo needs to communicate in an instant, an organization’s or product’s essence in its simplest form— and look great too. It is the first step in the all important "branding" process that all messaging will be built around.