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Harquin News


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January 18, 2016
6th Annual "Ring in the New Year at Noon" at New Roc City Raises $2,000 for Westchester Children's Museum
For the 6th year in a row New Roc City hosted a spectacular family affair on New Year’s Eve day for Westchester parents and kids.

June 12, 2015
From Customer to Brand Ambassador
View Sherry Brucks Westchester Community College Grow Conference Presentation, May 1st, 2015. What does it take to not only get new customers, but convert them to loyal brand ambassadors who do the selling for you? The first step is understanding how your brand is perceived in the context of the competitive alternatives. With this in mind, make sure your brand position is meaningful to your target audience and identify the best method to reach them, and how to hit their hot buttons. Only at this point will they comment, share, like, pin, retweet, snapchat, review! Join this workshop and you’ll leave with a clear outline of the steps to create a brand strategy and messaging plan.

March 11, 2015
The Rebranding of Snow
THE CHALLENGE: “Snow” has a terrible online image with negative reviews in all media outlets—traditional and digital. Overwhelmed by the negative publicity Snow came to Harquin desperate for a rebranding & image strategy. Find out what happens next!

August 19, 2014
Prime Tourist Season For Hudson Valley Tourism
Hudson Valley Tourism (HVT) is a 10 county cooperative formed 25 years ago to position, brand and market “The Hudson Valley” as a top tourist destination for the New York, East Coast and International target.

June 12, 2014
Sherry Bruck Answers Westchester's Digital Marketing Questions on 914 Inc. Blog
As Westchester 914 Inc. guest contributor, Sherry goes in-depth on the digital marketing strategies and answers you've been dying to know.

May 8, 2014
The Basics of Brand-Building Every Westchester Business Should Master.
The Basics of Brand-Building Every Westchester Business Should Master. Published in 914Inc. May 2014.

March 31, 2014
New Rochelle PeeWees wins Hudson Valley Hockey League B Division Championship
Congratulations to the New Rochelle Lightning Pee Wee team for winning the Hudson Valley Hockey League Division B Championship! A big reward to Fred who coaches the team for his love of hockey.

February 5, 2014
Superbowl Sunday
Well it's now 3 days post Superbowl Sunday and 2 snowstorms later. Everything about the Superbowl fascinates me. From the pre-game hype to the actual game, to the ads, to the post-game hype. It's really a seminar in how to create an amazing brand through an event

January 7, 2014
Harquin produces Successful 4th Annual Ring in the New Year at Noon
Over 1,200 revelers gathered in the atrium of New Roc City for the fourth annual Ring in the New Year at Noon on Tuesday, December 31. With Master of Ceremonies Jimmy Fink of 107.1 The Peak, New Roc City hosted the end-of-the-year celebration in a Times Square-simulated atmosphere complete with fun-filled family activities and an indoor balloon release at the stroke of noon.

December 17, 2013
Top Social Media Mistakes for 2013
All companies want social media buzz but not all buzz is created equal. The top social media mistakes of 2013 infographic was provided by Aria Cahill.

November 22, 2013
Sherry Bruck participates in Branding in a Digital World Panel
Branding experts Brett Collins of Counterspace, Chris Dessi of Silverback Social, Sherry Bruck of Harquin Creative & the Digital Arts Experience team gathered for an evening of wine, invaluable information, hors d'eouvres, making friends & forming alliances while unraveling the mystery of branding in today's day and age.

November 14, 2013
Sherry Bruck to Speak at Branding in a Digital World Panel
Branding in a Digital World. How to stay in your lane and why it's more important than ever.

November 14, 2013
A Good Party Can Be Messy
I’ve seen businesses that have no website presence on the internet at all, fret over every last detail before launching, wasting months of valuable time. No matter how we encourage them to pull the trigger they just can’t do it. Why? One reason is that most people still equate a website to a printed brochure. They feel they only have one shot to get it right, then it goes up and the whole world is there gasping with amazement. If there is anything wrong there is no chance to fix it.

July 12, 2013
Harquin moves to DAE in White Plains
After 21 years in Pelham, NY Harquin is excited to move to new digs at the DAE in White Plains.

June 13, 2013
Grand Market has Grand Opening on June 1st
Harquin designs brand identity for the New Rochelle Downtown Grand Market which opened Saturday, June 1st to hundreds of visitors and to more than two dozen vendors.

May 23, 2013
Are You Spreading Yourself Too Thin?
Not everybody will care about what we have to say or sell, so we shouldn’t try to reach everyone. The odd chance that someone who doesn’t care will tell someone who does care is too random to take the chance and spend the money.

May 23, 2013
3 Tips to Remember When Designing a Website
It may seem elementary, but many people get caught up in the hoopla of the latest and greatest flashy functionality and forget that at the end of the day it's all about the visitors and giving them what they are looking for.

April 23, 2013
A Castle Fit for a King!
The other day a prospect called us and asked for a proposal. He had engaged a pr firm who was getting him exposure in the press, but if you googled his name, nothing came up. He wanted a price quote to do SEO for his website. No problem, right? Here’s the catch: We checked out his website, which was comprised of a few pages of nice photos and a few short paragraphs of copy. The structure and foundation weren’t set up for optimal search.

March 27, 2013
Hudson Valley Tourism Marketing Awarded to Co-Communications & Harquin
Co-Communications, Inc., a full-service marketing communications firm with offices in Mount Kisco, Manhattan and Hartford, Conn., was selected as the Hudson Valley Tourism agency of record. The firm will partner with Harquin Creative Group, an award-winning branding agency, to promote the Hudson River Valley region as a leisure and business destination.

March 26, 2013
Back In the Day You Sat in the Back
Back in the day, if you didn’t want to pay attention, you sat in the back. Now this multi-tasking is so widespread, even professionals who should know better feel so self-important and entitled that they carry on with their business right in front of your face.

March 21, 2013
Are You Making Your Members Work Too Hard?
Ever notice how the entire planet seems to be in a “do it yourself”, “find it yourself”, or “learn it yourself” mode? In lieu of the traditional customer service mentality, businesses and organizations now expect us to use their blogs, FAQs, and help links to figure everything out for ourselves, and get impatient when we don’t.

February 28, 2013
The iPad—The Perfect Vacation Tool
Many people tend to get intimidated by technology and change. They think they need to take special classes or have certain skills. What most don't realize though, is that using technology is as easy as getting cable tv. Simply think about making the things you're already doing, faster and more convenient. Like planning and taking a vacation! Fred and I visited Asheville, NC this past summer and we were an interactive ad campaign for how to use an ipad or iphone on vacation.

January 12, 2013
3rd Annual Ring in the New Year at Noon Event Draws 1,500 Revelers
Nearly 1,500 revelers gathered in the atrium of New Roc City for the third annual Ring in the New Year at Noon on Monday, December 31. With Master of Ceremonies Jimmy Fink of 107.1 The Peak, New Roc City hosted the end-of-the-year celebration in a Times-Square simulated atmosphere complete with fun-filled family activities and an indoor balloon release at the stroke of noon.

November 30, 2012
Harquin Produces Video for UBS to Demonstrate Revolutionary Cocoon System
The “cocoon” system has quickly become the “Gold Standard” of high-rise construction protective systems, endorsed by the top executives in the field of construction around the world. Believing that a picture is worth a thousand words, Chris Evans, Chief Engineer of Universal Building Supply (UBS) hired Harquin to write and produce a documentary-like video to efficiently demonstrate the application process of the cocoon, step-by-step. The video will be used to explain the cocoon to prospective and current clients including Tishman, Turner, Bovis, Lend Lease, et al. The film was directed and edited by Carl Pagano; Barry Gerber, Videographer.

November 8, 2012
What Every Company Needs to Know About Marketing
Sherry Bruck contirbutes to 914Inc. Marketing article. "When you know what people are thinking and feeling, that’s the basis for your branding and marketing strategy.”

September 13, 2012
You Don't Have Time for Facebook? Really?
Recently and numerous times I've had friends say to me that "I don't have time to Facebook", or "I don't need to Facebook. I have enough friends". I listen politely and nod as I don't want to come off as the crazy Facebook advocate, because while I'm on Facebook I don't consider myself a fanatic.

September 11, 2012
Poignant simple post from Fred on the 11th anniversary of 9-11.

August 17, 2012
Logo Chosen for New Rochelle's 325th Anniversary
The logo competition was a collaboration between the City of New Rochelle and the New Rochelle Council on the Arts, with the selection made by a jury of professionals that included artist and educator Alexi Brock, who is a member of the Municipal Arts Commission; Katrina Rhein, Director of the Castle Gallery at the College of New Rochelle and a member of the New Rochelle Council on the Arts; Sherry Bruck, President and Creative Director of Harquin Creative Group; and internationally acclaimed 3-D pop artist Charles Fazzino, whose Museum Editions Studio is in New Rochelle, as well as Marianne Sussman.

August 1, 2012
Married for 29, in business for 20
When Harquin Creative Group Creative Director Sherry Bruck and her husband, Vice President of Business Development Fred Bruck, leave the Sanborn Map Building in Pelham around 5 pm each day, their 8-year-old Wheaten terrier/“team motivator,” Dewey, is the only part of work they bring home with them.

May 29, 2012
Harquin Helps Teenagers and Young Adults Get Summer Jobs and Internships.
County Executive Robert P. Astorino on Tuesday, April 10, 2012 announced four initiatives designed to help teenagers and young adults get summer jobs and internships.

May 22, 2012
Harquin's Facebook Scorecard
Everyone is jumping on the Facebook bandwagon because it’s free and easy to use. It seems like a no brainer to ride the wave, but if you are a business or a personal brand make sure you have a strategy and something relevant to say.

May 17, 2012
Monroe Colleges New Admissions Recruitment Video
Monroe College's new admissions recruitment video does a fantastic job of presenting an authentic brand experience to their target audience. Prospective students can be confident that "It's Real."

April 20, 2012
Sherry Bruck honored as an EWGA “Women Who Lead Volunteer”
Sherry Bruck is one of 10 women honored nationally for making a difference in their EWGA Chapters – of which there are 125 throughout the United States, Canada and Italy – by achieving results through outstanding volunteer performance.

January 15, 2012
Harquin provides Girl Scouts Heart of the Hudson website with New Look & Functionality
Girl Scouts Heart of the Hudson, Inc. (GSHH), has unveiled its updated council website which is designed to be user-friendly for all who visit. The website’s graphics feature contemporary images of Girl Scouts in action as well as providing viewers a taste of the historic and natural attractions to be found throughout the Hudson River Valley.

January 3, 2012
New Roc City "Rings in the New Year at Noon
There was no need for kids to stay up until midnight as Jimmy Fink rang in the New Year early with the countdown to noon complete with a thrilling balloon release that covered all three floors with festive, brightly-colored balloons. Families were invited to spend the rest of the afternoon at New Roc’s complex to complete their fun-filled New Year’s celebration.

September 30, 2011
Pelham Patch feature: The Secret of Our Success
Secret of Our Success: Sherry and Fred Bruck These agency co-founders seek to increase a brand’s relevance to its target audience, ensuring that organizations rally around that brand's message, delivering it in unexpected ways that get attention.

July 28, 2011
Dewey Sings
Having our dog Dewey at work every day has unexpected perks. When things get tense we can take a walk or I can look at his fuzzy face and relax. But this takes the cake. Anyone who knows Dewey, knows he's not just a dog. He is a member of the Bruck pack. Here he is singing as my cellphone rings. It's usually the only way I know someone's calling!

June 6, 2011
Business Council of Westchester Solopreneur Council
Sherry Bruck gives website presentation at the Business Council of Westchester's Solopreneur June 3rd meeting

May 24, 2011
Unique vs. New Visitors vs. Return Visitors
We know it’s confusing! A quick and simple explanation for what you are looking for when reviewing your site stats.

March 29, 2011
Meet Me on the Green
Sherry Bruck, president of Harquin and EWGA Westchester, NY, speaks on how to use Golf for Business on March 2nd at MasterCard Worldwide with fellow board members, Vice President, Hilary Tuohy and Marketing Chair, Grace Cantwell.

March 23, 2011
Hudson Valley Economic Development Center Launches new campaign
A cooperative marketing campaign to reinforce the Hudson Valley region as the East Coast Silicon Valley for biotechnology companies. The Hudson Valley is a home for more than 60 biotech and pharmaceutical companies that employs thousands of educated local residents. The sector was named and branded by Harquin and Co-Communications.

March 16, 2011
Senator Chuck Schumer announces support for NY BioHud Valley initiative at NYMC
Senator Chuck Schumer with Westchester County Executive Rob Asterino at NY Medical College announces support of the NY BioHud Valley initiative in an effort to get funding for the NYMC biotech incubator initiative.

March 14, 2011
BBBS Behind the Scenes
Almost three years ago we embarked on what would be the biggest and most creative project Harquin had ever handled. A tv spot for Big Brothers Big Sisters that stretched a budget beyond capacity and pushed everyone involved to do more for less.

February 1, 2011
Big Brothers Big Sisters Children of Promise Campaign still going strong
Launched in May of 2009 the Big Brothers Big Sisters Children of Promise Campaign for New York State is still going strong showing that a big idea will get big results. View the tv spot.

January 10, 2011
Harquin & Co-Communications launch First Annual "Ring in the New Year at Noon" Event
Nearly 1,000 revelers gathered in the atrium of New Roc City to Ring in the New Year at Noon on Friday, December 31. Emceed by Jimmy Fink of 107.1 The Peak, New Roc City hosted the end-of-the-year celebration in a Times-Square simulated atmosphere complete with fun-filled family activities and an indoor balloon release at the stroke of noon.

January 9, 2011
Analyzing Myself, Analyzing My Game
I love playing golf for many reasons. Sometimes I play for fun and just the love of being outside, hitting the ball and being with friends. Often I compete, which is the real measure of what I am made of on and off the golf course.

December 17, 2010
Creating Buzz
Westchester Business Journal article on Social Media Usage by Kelly Liyakasa

November 1, 2010
New York Medical College launches Sesquicentennial Celebration
Harquin helps New York Medical College launch Sesquicentennial Celebration with the design of the 150th Anniversary logo, campus banners and video.

November 1, 2010
Harquin & Co-Communications create NY BioHud Valley brand
Branding the Hudson Valley Economic Development Corporation will help solidify the Hudson Valley as the epicenter for biotech and innovation. Harquin and Co-Communications collaborate to name and design the logo for the newly branded region.

October 4, 2010
Harquin launches Westchester Putnam One-Stop website & campaign
One-Stop Employment Center launches Westchester Putnam One-Stop website and advertising campaign with Harquin Creative Group as it's marketing partner.

August 1, 2010
Sherry Bruck participates in Business Triathalon panel
The Business Council of Westchester held its first annual Business Triathlon where attendees had the opportunity to discover how the BCW can help them grow, learn tactics for getting ahead now, and connect with prospects in an informal setting.

June 5, 2010
Sherry Bruck named president of EWGA Westchester, NY
Sherry Bruck, President and Creative Director of Harquin Creative Group in Pelham, has been named the president of the Executive Women's Golf Association, Westchester, a not for profit organization that provides women the opportunity to gain proficiency in the sport of golf among other business women.

May 17, 2010
Journal News / EWGA shows golf is good business for women
Golf provides a way to develop and maintain important business relationships.

May 10, 2010
Journal News / SUNY touts new brand strategy
"Its about communicating a stronger point of view." said Sherry Bruck, owner and creative director of Harquin Creative Group

April 26, 2010
Harquin kicks off Westchester Summer Jobs website
The summer jobs program kickoff event made it possible for underprivileged people to get a job.

April 26, 2010
Sherry Bruck participates in Enough Already NY
Small businesses, fed up with Albany antics and lash out.

April 20, 2010
Enough Already NY! speaks out Sherry Bruck
How the game has changed to come back from 2009.

April 12, 2010
Westchester Business Journal, Guest View by Sherry Bruck
Forget the good old days—it's time to change. Its not all about recovering from the recession and getting back to business as usual.

April 5, 2010
WBJ / The advantages that playing golf has on business
Feature on EWGA, Westchester. Golf is really skills for life. Your strategy and course management and learning how to recover are really skill for golf but are also the same skills you need for life and business.

March 9, 2010
Olympic ode to Canada Olympic Good-bye
A reprint sent to me from another transplanted Canadian down here in nyc. I love this. Sherry

March 5, 2010
Bruck Named President of EWGA, Westchester
Sherry Bruck, creative director of Harquin Creative group has been named president of the Executive Women's Golf Association.

March 1, 2010
WBJ / On the record: Sherry Bruck
Sherry Bruck of New Rochelle was appointed president of the Executive Women's Golf Association.

February 26, 2010
Sound Shore Report / Bruck elected President of Local EWGA chapter
Sherry Bruck has been named president of the Executive Women's Golf Association (EWGA, Westchester, NY)

February 21, 2010
Sherry Bruck was named President Of Executive Women's Golf Association
Sherry Bruck, creative director of Harquin Creative Group has been named president of the Executive Women's Golf Association.

December 7, 2009
Harquin creates brand position for Keating Electric
The Marketing Council of the Business Council of Westchester collaborates to help Keating Electric launch a new strategy.

July 1, 2009
Fanshawe Alumni Magazine feature
Marketing Communications at the Speed of Light. Shortly after graduation, Sherry (Shibley) Bruck (Advertising Art 82) took her Fanshawe credentials to NYC where she worked at a variety of boutique design firms before starting her own freelance business in 1987.

May 30, 2009
BBBS campaign launch featured on WPIX
Harquin launches a statewide campaign for the Children of Promise Big Brother Big Brothers Big Sisters was launched at Morton's Steakhouse in Brooklyn, NY. Campaign director, Cynthia Graham, co-hosts the WPIX morning show.

May 30, 2009
Harquin launches NYS BBBS Event in Brooklyn
Harquin launches a statewide campaign for the Children of Promise Big Brother Big Brothers Big Sisters was launched at Morton's Steakhouse in Brooklyn, NY. Brooklyn's Neighborhood Journal covered the event. View the broadcast.

April 8, 2009
Web Design Strategy That Works!
Article written by Sherry Bruck for Advancing Philanthropy

March 25, 2009
Bruck and O'Dowd Win EWGA Aetna Cup
Award Recognizes EWGA Westchester Chapter’s MVP Women Golfers

January 9, 2009
Sherry Bruck Named “Women Who Lead” Finalist
Award Recognizes Nation’s Top Executive Women Golfers

January 1, 2009
Harquin redesigns NRPL website
NRPL is pleased with there new website created by Harquin Creative Group.

December 4, 2008
Sherry Bruck and Susan O'Dowd Win Xcel Cup
Sherry Bruck, President of Harquin Creative Group , and Susan O’Dowd were awarded the first Aetna MVP award at the Executive Women’s Golf Association.

July 16, 2008
Harquin Designs the WLS bookmobile
The handicap-accessible bookmobile will be used to bring books out to public venues across Westchester County to encourage more people to read.

July 14, 2008
Westchester County Business Journal
Pharmacist Adds "Sizzle" to Drug Rebranding Effort

July 10, 2008
White Plains Times
"Round Town", Helping the American Red Cross

March 13, 2008
Independent Banker
Loving Your Brand

March 1, 2008
Loving Your Brand by Sherry Bruck
5 steps involved with a successful branding process for company banks to consider.

December 20, 2007
Spending Your Website Dollars Wisely
Nonprofits need to be fiscally responsible to their donors. But cutting costs shouldn't come at the expense of communicating effectively. What's more, in a time of ever-expanding media choices and niched ways to reach your target audience, using marketing dollars wisely is getting tougher. No surprise, then, that the Web site which not too many years ago was considered a frivolous add-on is now the centerpiece of any organization's communications strategy — or should be.

December 20, 2007
Philanthropy News Digest
Spending Your Web Dollars Wisely

October 23, 2007
How to Beg For Your Job Back

April 20, 2007
Estimates vs. Proposals
Proposals and estimates. It's surprising how often these terms are confused when you're dealing with creative/marketing agencies. Knowing which is which will improve communications and get you what you need more effectively.

March 23, 2007
Planning for a new logo identity
Logos look easy to do. Some stylized type, an illustration, and you'’re done, right? Not quite. Logos are a designers’ toughest assignment because a logo needs to communicate in an instant, an organization’s or product’s essence in its simplest form— and look great too. It is the first step in the all important "branding" process that all messaging will be built around.

March 22, 2007
The Difference between Web Designer and Web Developer
The line between Web design and Web development can be a little fuzzy, but generally here is how the responsibilities usually differ.

December 25, 2006
Westchester Business Journal
Fred Bruck, Icy Resolve

September 1, 2006
Floral Management
Bruck Provides Professional Advice on Floral Logo Redesigns

July 28, 2006
Sound Shore Report
Harquin wins Norman Liss Award for Ossie Davis Theatre Sign Design

June 9, 2006
Girl Scouts of the USA
GSUSA & Harquin Win Distinguished Achievement Award

June 1, 2006
Westchester Commerce Magazine
Proposals and Estimates: Understanding the Difference

March 19, 2006
The Journal News Business Section
"Five to Watch" Feature Article on Sherry Bruck

February 11, 2006
The Journal News
Harquin designs Ossie Davis Theater Sign for New Rochelle Public Library

December 9, 2005
Sound Shore Report
New Rochelle Public Library Unveils Ossie Davis Theater Sign

June 14, 2004
Westchester Business Journal
Profits & Passions featuring Sherry Bruck

March 3, 2004
The Journal News
'Monologues' to benefit drive against violence

November 11, 2001
Westchester Business Journal
Survival Takes Many Forms Since September 11

May 21, 1999
The Journal News
Harquin wins 4 golds from Big W awards show

May 10, 1999
Westchester Business Journal
Sherry Bruck - Co-chair for WAWBO 20th anniversary event

May 5, 1999
The Journal News
Womens Group Honors Pioneers

November 20, 1998
The Welland Tribune
Sherry Bruck - Commencement speaker at Fanshawe College

October 17, 1998
New Rochelle Tomorrow Paper
Fred Bruck volunteers for New Rochelle Cares

April 1, 1998
The Journal News
Letter to the Editor; "Y2K Will Hurt Businesses Financially"

March 23, 1998
Westchester Business Journal
Sherry Bruck as guest speaker for WAWBO

March 22, 1998
The New York Times
Harquin wins gold clarion from Women in Communication

August 25, 1997
Westchester Business Journal
"50 under 50" - special section featuring Sherry Bruck

March 3, 1997
Westchester Business Journal
"Top Women-Owned Businesses in Westchester" - listing

June 7, 1996
The Journal News
"Women Head to the Top" article - Sherry Bruck pictured

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