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Hudson Valley Tourism Marketing Awarded to Co-Communications & Harquin [ Back to News ] March 27, 2013
For Immediate Release
Co-Communications in Partnership with Harquin Become Agency of Record for Hudson Valley Tourism
Mount Kisco, N.Y. (March 26, 2013) – Co-Communications, Inc., a full-service marketing communications firm with offices in Mount Kisco, Manhattan and Hartford, Conn., was selected as the Hudson Valley Tourism agency of record. The firm will partner with Harquin Creative Group, an award-winning branding agency, to promote the Hudson River Valley region as a leisure and business destination. The Hudson River Valley extends 150 miles above Manhattan and is comprised of 10 counties including Albany, Columbia, Dutchess, Greene, Orange, Putnam, Rensselaer, Rockland, Ulster and Westchester. As Hudson Valley Tourism’s agency of record, Co-Communications will be responsible for all public relations, advertising and online marketing initiatives. The firm will also create and support promotions to drive attendance to public, non-profit and private attractions throughout the region. “The Hudson River Valley is not only a vibrant tourist destination rich in beauty and history, but also a vital place to do business, and enjoy leisure time with family and friends,” said Stacey Cohen, president and founder of Co-Communications. “We are thrilled to partner with Hudson Valley Tourism to highlight this remarkable region and enhance its tourism.” Designated as a National Heritage Area, the Hudson River Valley is steeped in history and offers insights into the beginnings of the United States. It’s the country’s oldest wine producing area with magnificent scenery that inspired the Hudson River School of Painting, the first art movement in the United States. “We were impressed with Co-Communications’ breadth of integrated marketing experience and social media expertise,” said Mary Kay Vrba, Hudson Valley Tourism President. “They understand what people love about the area and have the depth of knowledge necessary to communicate how special the Hudson River Valley truly is and inspire and enrich its tourism.” In 2011, visitors spent $4.6 billion in the Hudson River Valley, creating 82,527 direct jobs and generating $567 million in state and local taxes. Recently ranked number two in its top ten travel destinations, Lonely Planet describes the Hudson River Valley as “a real city break, with leafy drives, wineries and plenty of farm-to-table foodie options.” National Geographic Traveler also named the Hudson Valley one of the top 20 must-see destinations in the world. Co-Communications’ and Harquin have partnered on many projects and client accounts over the past four years. Their success roster includes the creation of the Ring in the New Year at New Roc City event in New Rochelle, NY, NY BioHud Valley naming and logo, Hudson Valley Ambulatory Surgery in Middletown, NY, Grove School in Madison, CT, as well as Green Chimneys of Brewster, NY to name just a few. The two firms work seamlessly as a team to provide strategic branding & website development that provides the foundation for an effective marketing and public relations effort. About Hudson Valley Tourism, Inc.: Hudson Valley Tourism, Inc. is a regional tourism entity whose mission is to promote and enhance the image of the Hudson River Valley region as a leisure and business destination. The 10-county region designated by I LOVE NEW YORK includes Albany, Columbia, Dutchess, Greene, Orange, Putnam, Rensselaer, Rockland, Ulster and Westchester County. Regional information can be obtained from any of the county tourism offices, the Hudson Valley Tourism website, www.travelhudsonvalley.com, or by calling 845-615-3860. Press Contacts: Linda Heaney Susan Hawvermale, Director
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