Your advertising must be barbed. Hard to shake. Your advertising needs an attitude. Advertising with an attitude does more than communicate. It resonates.
Harquin—Branding is another word for relationship.
At Harquin, “branding” does not mean slapping a logo on every available surface. Because a company’s brand is not just its logo. A brand, when all is said and done, is just another word for relationship. It’s the cumulative effect of every point of contact a person has with that company. Advertising is one of those points. But so is the website. And a brochure. And a business card. And the trade show booth. And the on-hold music. And you get the point. We believe every one of these is an opportunity to magnify the brand.
