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Harquin provides Girl Scouts Heart of the Hudson website with New Look & Functionality

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January 15, 2012

Website designed for the busy volunteer in mind

It’s here! Girl Scouts Heart of the Hudson, Inc. (GSHH), has unveiled its updated council website which is designed to be user-friendly for all who visit.
The website’s graphics feature contemporary images of Girl Scouts in action as well as providing viewers a taste of the historic and natural attractions to be
found throughout the Hudson River Valley.

Designed with all levels of Girl Scout users in mind, from girls interested in becoming members to seasoned adult volunteers looking for up-to-the-minute information, the attractive result is the work of the Pelham-based Harquin Creative Group. Input from GSHH staff and a broad spectrum of council website users (who were surveyed during the early stages of the site’s development by Sherry Bruck of Harquin) provided guidance on what should be included and how easily accessible the information should be. This is the website’s first major overhaul since its creation in 2007.

Sidebar icons drive action and guide the users to sections of the site.

"Our goal during the interview process was to define all the user groups and focus on what they want to do when they visit the website," explains Bruck. "Websites are no longer online brochures. They are the heart and the hub of your marketing program and people want to "do" something when they visit. We look to drive action and results with the sites we design."

The website’s layout is expansive and the color scheme is restful to the eye, relying largely on pastels as well as colorful photos of local Girl Scout activities and scenic Hudson Valley views. Pages offer key call-outs that guide visitors directly to the topic or information they are seeking.

The new website provides a wealth of information that will be frequently updated and which has already become a ready reference that is easy to navigate
and fun to explore. Check it out!