Hudson Valley Tourism (HVT) is a 10 county cooperative formed 25 years ago to position, brand and market “The Hudson Valley” as a top tourist destination for the New York, East Coast and International target. The geographic region covers 150 miles from Albany down to New York City.
Our scope of work included market research where we found through our interviews a consistent lack of knowledge on exactly where the Hudson Valley is and what counties it includes. On uncovering this insight we rebranded and designed the new website to include an interactive mapping feature and a prominent page for each county with a description of their assets. Work also included sponsorship outreach, public relations, an advertising campaign as well as ongoing strategic execution, and management of the website and pr program. Marketing report available on request.