At Harquin, “branding” does not mean slapping a logo on every available surface. Because a company’s brand is not just its logo. A brand, when all is said and done, is just another word for relationship. It’s the cumulative effect of every point of contact a person has with that company. Advertising is one of those points. But so is the website. And a brochure. And a business card. And the trade show booth. And the on-hold music. And you get the point. We believe every one of these is an opportunity to magnify the brand.