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Building Brands to Propel Business

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Tell the world
where you stand.

Shout it. Whisper it.
Just don't mumble it.
Every ounce of what your product or service can be, that's what your advertising must be.

Sherry Bruck participates in Branding in a Digital World Panel

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November 22, 2013

News_StayinYourLane.jpgBranding in a Digital World

How to Stay in Your Lane

Branding experts Brett Collins of Counterspace, Chris Dessi of Silverback Social, Sherry Bruck of Harquin Creative & the Digital Arts Experience team gathered for an evening of wine, invaluable information, hors d'eouvres, making friends & forming alliances while unraveling the mystery of branding in today's day and age.

John Zanzarella of Silverback Social and a producer of the Westchester Digital Summit kicked off the evening with an important keynote: What is branding, and why is it relevant to you?

The panel than launched into a lively discussion that included defining what "Digital" mean, the theory behind the brand strategy, address digital marketing vernacular, standards of design, and how your brand affects your social media strategy, all while being surrounded by other business owners and creatives in the Digital Arts Experience's beautiful loft in downtown White Plains.

For a peek at how it went click on our Storify link.