Harquin Creative Group
Building Brands to Propel Business

Tel: 914-738-9620
Cell: 914-490-8840


Contact Us Contact Us Directions Directions
overview | services | the team | our solutions | clients | career opps | pov | news

Tell the world
where you stand.

Shout it. Whisper it.
Just don't mumble it.
Every ounce of what your product or service can be, that's what your advertising must be.

Unique vs. New Visitors vs. Return Visitors

[ Back to Articles ]

May 24, 2011

The Simple Answer
POV_OS_SmartStats2.jpgWhen analyzing site stats and traffic the one question that comes over and over is "What is the difference between a new or unique visitor? We'll keep it simple.

If I discover your site today and only visit once in the morning and once in the afternoon (from the same computer and same browser) I am one unique visitor. But I had two visits. The first time that I visited, I had a New Visit, because I had never visited before. The second time that I visited (that afternoon), I had a repeat visit (because I *had* visited before.)  So in this example, we have two visits. We also had only one Absolute Unique Visitor and one New visit.