| | Nonprofits need to be fiscally responsible to their donors. But cutting costs shouldn't come at the expense of communicating effectively. What's more, in a time of ever-expanding media choices and niched ways to reach your target audience, using marketing dollars wisely is getting tougher. No surprise, then, that the Web site which not too many years ago was considered a frivolous add-on is now the centerpiece of any organization's communications strategy — or should be. |
| | Proposals and estimates. It's surprising how often these terms are confused when you're dealing with creative/marketing agencies. Knowing which is which will improve communications and get you what you need more effectively. |
| | Logos look easy to do. Some stylized type, an illustration, and you'’re done, right? Not quite. Logos are a designers’ toughest assignment because a logo needs to communicate in an instant, an organization’s or product’s essence in its simplest form— and look great too. It is the first step in the all important "branding" process that all messaging will be built around. |
| | The line between Web design and Web development can be a little fuzzy, but generally here is how the responsibilities usually differ. |
