The Harquin Point of View

Blogs, Brochures, Blasts, Banners & Branding.
It all boils down to what will reach your target audience and give you the best bang for your buck. As a Business Owner, a Director of Development or a Communications Manager, there's a lot to choose from to help propel your organization. We understand that it can be confusing so check out our pov section. We'll do our best to post content that cuts through the jargon and explains the new media universe of never-ending communication choices.

Tips

	Dewey Sings
	Having our dog Dewey at work every day has unexpected perks. When things get tense we can take a walk or I can look at his fuzzy face and relax. But this takes the cake. Anyone who knows Dewey, knows he's not just a dog. He is a member of the Bruck pack. Here he is singing as my cellphone rings. It's usually the only way I know someone's calling!
	Unique vs. New Visitors vs. Return Visitors
	We know it’s confusing! A quick and simple explanation for what you are looking for when reviewing your site stats.
	BBBS Behind the Scenes
	Almost three years ago we embarked on what would be the biggest and most creative project Harquin had ever handled. A tv spot for Big Brothers Big Sisters that stretched a budget beyond capacity and pushed everyone involved to do more for less.
	Analyzing Myself, Analyzing My Game
	I love playing golf for many reasons. Sometimes I play for fun and just the love of being outside, hitting the ball and being with friends. Often I compete, which is the real measure of what I am made of on and off the golf course.
	Olympic ode to Canada Olympic Good-bye
	A reprint sent to me from another transplanted Canadian down here in nyc. I love this. Sherry
	Spending Your Website Dollars Wisely
	Nonprofits need to be fiscally responsible to their donors. But cutting costs shouldn't come at the expense of communicating effectively. What's more, in a time of ever-expanding media choices and niched ways to reach your target audience, using marketing dollars wisely is getting tougher. No surprise, then, that the Web site which not too many years ago was considered a frivolous add-on is now the centerpiece of any organization's communications strategy — or should be.
	Estimates vs. Proposals
	Proposals and estimates. It's surprising how often these terms are confused when you're dealing with creative/marketing agencies. Knowing which is which will improve communications and get you what you need more effectively.
	Planning for a new logo identity
	Logos look easy to do. Some stylized type, an illustration, and you'’re done, right? Not quite. Logos are a designers’ toughest assignment because a logo needs to communicate in an instant, an organization’s or product’s essence in its simplest form— and look great too. It is the first step in the all important "branding" process that all messaging will be built around.
	The Difference between Web Designer and Web Developer
	The line between Web design and Web development can be a little fuzzy, but generally here is how the responsibilities usually differ.