Harquin Creative Group
Building Brands to Propel Business

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Upcoming Events

June 2014

My DAE colleague Rob Kissner and I are excited to moderate the BCW Power Breakfast Panel on Thursday, June 19th, 8:00 - 9:15 AM at the Crowne Plaza.

Panelists include:

  • Craig Patrick, Executive Director of Enrollment Strategies, Monroe College
  • Abigail Adams, Regional Communications Officer, American Red Cross Metro NY North
  • Kathy Gilwit, Director of Communications, City of New Rochelle
  • Michael Murphy, New Project Development, Murphy Brothers Contracting
  • Ric Swierat, Executive Director, Arc of Westchester

If you are an executive, business owner or marketing manager you'll appreciate this lively, informative and robust conversation about digital media best practices, challenges and solutions with our team of panelists who are using digital marketing strategies to benefit their organizations will provide insight, learning experiences, successes and concerns in order to give attendees a 360 degree view of this progressing marketing technique.

Register today >

Harquin News

6th Annual "Ring in the New Year at Noon" at New Roc City Raises $2,000 for Westchester Children's Museum / January 18, 2016
For the 6th year in a row New Roc City hosted a spectacular family affair on New Year’s Eve day for Westchester parents and kids.
From Customer to Brand Ambassador / June 12, 2015
View Sherry Brucks Westchester Community College Grow Conference Presentation, May 1st, 2015. What does it take to not only get new customers, but convert them to loyal brand ambassadors who do the selling for you? The first step is understanding how your brand is perceived in the context of the competitive alternatives. With this in mind, make sure your brand position is meaningful to your target audience and identify the best method to reach them, and how to hit their hot buttons. Only at this point will they comment, share, like, pin, retweet, snapchat, review! Join this workshop and you’ll leave with a clear outline of the steps to create a brand strategy and messaging plan.
Prime Tourist Season For Hudson Valley Tourism / August 19, 2014
Hudson Valley Tourism (HVT) is a 10 county cooperative formed 25 years ago to position, brand and market “The Hudson Valley” as a top tourist destination for the New York, East Coast and International target.
Sherry Bruck Answers Westchester's Digital Marketing Questions on 914 Inc. Blog / June 12, 2014
As Westchester 914 Inc. guest contributor, Sherry goes in-depth on the digital marketing strategies and answers you've been dying to know.
The Basics of Brand-Building Every Westchester Business Should Master. / May 8, 2014
The Basics of Brand-Building Every Westchester Business Should Master. Published in 914Inc. May 2014.
New Rochelle PeeWees wins Hudson Valley Hockey League B Division Championship / March 31, 2014
Congratulations to the New Rochelle Lightning Pee Wee team for winning the Hudson Valley Hockey League Division B Championship! A big reward to Fred who coaches the team for his love of hockey.
Harquin produces Successful 4th Annual Ring in the New Year at Noon / January 7, 2014
Over 1,200 revelers gathered in the atrium of New Roc City for the fourth annual Ring in the New Year at Noon on Tuesday, December 31. With Master of Ceremonies Jimmy Fink of 107.1 The Peak, New Roc City hosted the end-of-the-year celebration in a Times Square-simulated atmosphere complete with fun-filled family activities and an indoor balloon release at the stroke of noon.
Top Social Media Mistakes for 2013 / December 17, 2013
All companies want social media buzz but not all buzz is created equal. The top social media mistakes of 2013 infographic was provided by Aria Cahill.
Sherry Bruck participates in Branding in a Digital World Panel / November 22, 2013
Branding experts Brett Collins of Counterspace, Chris Dessi of Silverback Social, Sherry Bruck of Harquin Creative & the Digital Arts Experience team gathered for an evening of wine, invaluable information, hors d'eouvres, making friends & forming alliances while unraveling the mystery of branding in today's day and age.
Sherry Bruck to Speak at Branding in a Digital World Panel / November 14, 2013
Branding in a Digital World. How to stay in your lane and why it's more important than ever.
Harquin moves to DAE in White Plains / July 12, 2013
After 21 years in Pelham, NY Harquin is excited to move to new digs at the DAE in White Plains.
Grand Market has Grand Opening on June 1st / June 13, 2013
Harquin designs brand identity for the New Rochelle Downtown Grand Market which opened Saturday, June 1st to hundreds of visitors and to more than two dozen vendors.
Hudson Valley Tourism Marketing Awarded to Co-Communications & Harquin / March 27, 2013
Co-Communications, Inc., a full-service marketing communications firm with offices in Mount Kisco, Manhattan and Hartford, Conn., was selected as the Hudson Valley Tourism agency of record. The firm will partner with Harquin Creative Group, an award-winning branding agency, to promote the Hudson River Valley region as a leisure and business destination.
3rd Annual Ring in the New Year at Noon Event Draws 1,500 Revelers / January 12, 2013
Nearly 1,500 revelers gathered in the atrium of New Roc City for the third annual Ring in the New Year at Noon on Monday, December 31. With Master of Ceremonies Jimmy Fink of 107.1 The Peak, New Roc City hosted the end-of-the-year celebration in a Times-Square simulated atmosphere complete with fun-filled family activities and an indoor balloon release at the stroke of noon.
Harquin Produces Video for UBS to Demonstrate Revolutionary Cocoon System / November 30, 2012
The “cocoon” system has quickly become the “Gold Standard” of high-rise construction protective systems, endorsed by the top executives in the field of construction around the world. Believing that a picture is worth a thousand words, Chris Evans, Chief Engineer of Universal Building Supply (UBS) hired Harquin to write and produce a documentary-like video to efficiently demonstrate the application process of the cocoon, step-by-step. The video will be used to explain the cocoon to prospective and current clients including Tishman, Turner, Bovis, Lend Lease, et al. The film was directed and edited by Carl Pagano; Barry Gerber, Videographer.
What Every Company Needs to Know About Marketing / November 8, 2012
Sherry Bruck contirbutes to 914Inc. Marketing article. "When you know what people are thinking and feeling, that’s the basis for your branding and marketing strategy.”
#NeverForget911 / September 11, 2012
Poignant simple post from Fred on the 11th anniversary of 9-11.
Logo Chosen for New Rochelle's 325th Anniversary / August 17, 2012
The logo competition was a collaboration between the City of New Rochelle and the New Rochelle Council on the Arts, with the selection made by a jury of professionals that included artist and educator Alexi Brock, who is a member of the Municipal Arts Commission; Katrina Rhein, Director of the Castle Gallery at the College of New Rochelle and a member of the New Rochelle Council on the Arts; Sherry Bruck, President and Creative Director of Harquin Creative Group; and internationally acclaimed 3-D pop artist Charles Fazzino, whose Museum Editions Studio is in New Rochelle, as well as Marianne Sussman.
Married for 29, in business for 20 / August 1, 2012
When Harquin Creative Group Creative Director Sherry Bruck and her husband, Vice President of Business Development Fred Bruck, leave the Sanborn Map Building in Pelham around 5 pm each day, their 8-year-old Wheaten terrier/“team motivator,” Dewey, is the only part of work they bring home with them.
Harquin Helps Teenagers and Young Adults Get Summer Jobs and Internships. / May 29, 2012
County Executive Robert P. Astorino on Tuesday, April 10, 2012 announced four initiatives designed to help teenagers and young adults get summer jobs and internships.
Monroe Colleges New Admissions Recruitment Video / May 17, 2012
Monroe College's new admissions recruitment video does a fantastic job of presenting an authentic brand experience to their target audience. Prospective students can be confident that "It's Real."
Sherry Bruck honored as an EWGA “Women Who Lead Volunteer” / April 20, 2012
Sherry Bruck is one of 10 women honored nationally for making a difference in their EWGA Chapters – of which there are 125 throughout the United States, Canada and Italy – by achieving results through outstanding volunteer performance.
Harquin provides Girl Scouts Heart of the Hudson website with New Look & Functionality / January 15, 2012
Girl Scouts Heart of the Hudson, Inc. (GSHH), has unveiled its updated council website which is designed to be user-friendly for all who visit. The website’s graphics feature contemporary images of Girl Scouts in action as well as providing viewers a taste of the historic and natural attractions to be found throughout the Hudson River Valley.
New Roc City "Rings in the New Year at Noon / January 3, 2012
There was no need for kids to stay up until midnight as Jimmy Fink rang in the New Year early with the countdown to noon complete with a thrilling balloon release that covered all three floors with festive, brightly-colored balloons. Families were invited to spend the rest of the afternoon at New Roc’s complex to complete their fun-filled New Year’s celebration.
Pelham Patch feature: The Secret of Our Success / September 30, 2011
Secret of Our Success: Sherry and Fred Bruck These agency co-founders seek to increase a brand’s relevance to its target audience, ensuring that organizations rally around that brand's message, delivering it in unexpected ways that get attention.
Business Council of Westchester Solopreneur Council / June 6, 2011
Sherry Bruck gives website presentation at the Business Council of Westchester's Solopreneur June 3rd meeting
Meet Me on the Green / March 29, 2011
Sherry Bruck, president of Harquin and EWGA Westchester, NY, speaks on how to use Golf for Business on March 2nd at MasterCard Worldwide with fellow board members, Vice President, Hilary Tuohy and Marketing Chair, Grace Cantwell.
Hudson Valley Economic Development Center Launches new campaign / March 23, 2011
A cooperative marketing campaign to reinforce the Hudson Valley region as the East Coast Silicon Valley for biotechnology companies. The Hudson Valley is a home for more than 60 biotech and pharmaceutical companies that employs thousands of educated local residents. The sector was named and branded by Harquin and Co-Communications.
Senator Chuck Schumer announces support for NY BioHud Valley initiative at NYMC / March 16, 2011
Senator Chuck Schumer with Westchester County Executive Rob Asterino at NY Medical College announces support of the NY BioHud Valley initiative in an effort to get funding for the NYMC biotech incubator initiative.
Big Brothers Big Sisters Children of Promise Campaign still going strong / February 1, 2011
Launched in May of 2009 the Big Brothers Big Sisters Children of Promise Campaign for New York State is still going strong showing that a big idea will get big results. View the tv spot.
Harquin & Co-Communications launch First Annual "Ring in the New Year at Noon" Event / January 10, 2011
Nearly 1,000 revelers gathered in the atrium of New Roc City to Ring in the New Year at Noon on Friday, December 31. Emceed by Jimmy Fink of 107.1 The Peak, New Roc City hosted the end-of-the-year celebration in a Times-Square simulated atmosphere complete with fun-filled family activities and an indoor balloon release at the stroke of noon.
Creating Buzz / December 17, 2010
Westchester Business Journal article on Social Media Usage by Kelly Liyakasa
New York Medical College launches Sesquicentennial Celebration / November 1, 2010
Harquin helps New York Medical College launch Sesquicentennial Celebration with the design of the 150th Anniversary logo, campus banners and video.
Harquin & Co-Communications create NY BioHud Valley brand / November 1, 2010
Branding the Hudson Valley Economic Development Corporation will help solidify the Hudson Valley as the epicenter for biotech and innovation. Harquin and Co-Communications collaborate to name and design the logo for the newly branded region.
Harquin launches Westchester Putnam One-Stop website & campaign / October 4, 2010
One-Stop Employment Center launches Westchester Putnam One-Stop website and advertising campaign with Harquin Creative Group as it's marketing partner.
Sherry Bruck participates in Business Triathalon panel / August 1, 2010
The Business Council of Westchester held its first annual Business Triathlon where attendees had the opportunity to discover how the BCW can help them grow, learn tactics for getting ahead now, and connect with prospects in an informal setting.
Sherry Bruck named president of EWGA Westchester, NY / June 5, 2010
Sherry Bruck, President and Creative Director of Harquin Creative Group in Pelham, has been named the president of the Executive Women's Golf Association, Westchester, a not for profit organization that provides women the opportunity to gain proficiency in the sport of golf among other business women.
Journal News / EWGA shows golf is good business for women / May 17, 2010
Golf provides a way to develop and maintain important business relationships.
Journal News / SUNY touts new brand strategy / May 10, 2010
"Its about communicating a stronger point of view." said Sherry Bruck, owner and creative director of Harquin Creative Group
Sherry Bruck participates in Enough Already NY / April 26, 2010
Small businesses, fed up with Albany antics and lash out.
Harquin kicks off Westchester Summer Jobs website / April 26, 2010
The summer jobs program kickoff event made it possible for underprivileged people to get a job.
Enough Already NY! speaks out Sherry Bruck / April 20, 2010
How the game has changed to come back from 2009.
Westchester Business Journal, Guest View by Sherry Bruck / April 12, 2010
Forget the good old days—it's time to change. Its not all about recovering from the recession and getting back to business as usual.
WBJ / The advantages that playing golf has on business / April 5, 2010
Feature on EWGA, Westchester. Golf is really skills for life. Your strategy and course management and learning how to recover are really skill for golf but are also the same skills you need for life and business.
Bruck Named President of EWGA, Westchester / March 5, 2010
Sherry Bruck, creative director of Harquin Creative group has been named president of the Executive Women's Golf Association.
WBJ / On the record: Sherry Bruck / March 1, 2010
Sherry Bruck of New Rochelle was appointed president of the Executive Women's Golf Association.
Sound Shore Report / Bruck elected President of Local EWGA chapter / February 26, 2010
Sherry Bruck has been named president of the Executive Women's Golf Association (EWGA, Westchester, NY)
Sherry Bruck was named President Of Executive Women's Golf Association / February 21, 2010
Sherry Bruck, creative director of Harquin Creative Group has been named president of the Executive Women's Golf Association.
Harquin creates brand position for Keating Electric / December 7, 2009
The Marketing Council of the Business Council of Westchester collaborates to help Keating Electric launch a new strategy.
Fanshawe Alumni Magazine feature / July 1, 2009
Marketing Communications at the Speed of Light. Shortly after graduation, Sherry (Shibley) Bruck (Advertising Art 82) took her Fanshawe credentials to NYC where she worked at a variety of boutique design firms before starting her own freelance business in 1987.
Harquin launches NYS BBBS Event in Brooklyn / May 30, 2009
Harquin launches a statewide campaign for the Children of Promise Big Brother Big Brothers Big Sisters was launched at Morton's Steakhouse in Brooklyn, NY. Brooklyn's Neighborhood Journal covered the event. View the broadcast.
BBBS campaign launch featured on WPIX / May 30, 2009
Harquin launches a statewide campaign for the Children of Promise Big Brother Big Brothers Big Sisters was launched at Morton's Steakhouse in Brooklyn, NY. Campaign director, Cynthia Graham, co-hosts the WPIX morning show.
Web Design Strategy That Works! / April 8, 2009
Article written by Sherry Bruck for Advancing Philanthropy
Bruck and O'Dowd Win EWGA Aetna Cup / March 25, 2009
Award Recognizes EWGA Westchester Chapter’s MVP Women Golfers
Sherry Bruck Named “Women Who Lead” Finalist / January 9, 2009
Award Recognizes Nation’s Top Executive Women Golfers
Harquin redesigns NRPL website / January 1, 2009
NRPL is pleased with there new website created by Harquin Creative Group.
Sherry Bruck and Susan O'Dowd Win Xcel Cup / December 4, 2008
Sherry Bruck, President of Harquin Creative Group , and Susan O’Dowd were awarded the first Aetna MVP award at the Executive Women’s Golf Association.
Harquin Designs the WLS bookmobile / July 16, 2008
The handicap-accessible bookmobile will be used to bring books out to public venues across Westchester County to encourage more people to read.
Westchester County Business Journal / July 14, 2008
Pharmacist Adds "Sizzle" to Drug Rebranding Effort
White Plains Times / July 10, 2008
"Round Town", Helping the American Red Cross
Independent Banker / March 13, 2008
Loving Your Brand
Loving Your Brand by Sherry Bruck / March 1, 2008
5 steps involved with a successful branding process for company banks to consider.
Philanthropy News Digest / December 20, 2007
Spending Your Web Dollars Wisely
Forbes.com / October 23, 2007
How to Beg For Your Job Back
Westchester Business Journal / December 25, 2006
Fred Bruck, Icy Resolve
Floral Management / September 1, 2006
Bruck Provides Professional Advice on Floral Logo Redesigns
Sound Shore Report / July 28, 2006
Harquin wins Norman Liss Award for Ossie Davis Theatre Sign Design
Girl Scouts of the USA / June 9, 2006
GSUSA & Harquin Win Distinguished Achievement Award
Westchester Commerce Magazine / June 1, 2006
Proposals and Estimates: Understanding the Difference
The Journal News Business Section / March 19, 2006
"Five to Watch" Feature Article on Sherry Bruck
The Journal News / February 11, 2006
Harquin designs Ossie Davis Theater Sign for New Rochelle Public Library
Sound Shore Report / December 9, 2005
New Rochelle Public Library Unveils Ossie Davis Theater Sign
Westchester Business Journal / June 14, 2004
Profits & Passions featuring Sherry Bruck
The Journal News / March 3, 2004
'Monologues' to benefit drive against violence
Westchester Business Journal / November 11, 2001
Survival Takes Many Forms Since September 11
The Journal News / May 21, 1999
Harquin wins 4 golds from Big W awards show
Westchester Business Journal / May 10, 1999
Sherry Bruck - Co-chair for WAWBO 20th anniversary event
The Journal News / May 5, 1999
Womens Group Honors Pioneers
The Welland Tribune / November 20, 1998
Sherry Bruck - Commencement speaker at Fanshawe College
New Rochelle Tomorrow Paper / October 17, 1998
Fred Bruck volunteers for New Rochelle Cares
The Journal News / April 1, 1998
Letter to the Editor; "Y2K Will Hurt Businesses Financially"
Westchester Business Journal / March 23, 1998
Sherry Bruck as guest speaker for WAWBO
The New York Times / March 22, 1998
Harquin wins gold clarion from Women in Communication
Westchester Business Journal / August 25, 1997
"50 under 50" - special section featuring Sherry Bruck
Westchester Business Journal / March 3, 1997
"Top Women-Owned Businesses in Westchester" - listing
The Journal News / June 7, 1996
"Women Head to the Top" article - Sherry Bruck pictured